Hello, I’m Serena!
I'm a toy designer and graphic designer based in Los Angeles, CA, specializing in both softline and animated plush. I bring a diverse set of skills with a background in graphic design and print media.
At my current role in Product Development, I excel at designing toy concepts from sketch to finished rendering, creating character turnarounds, and preparing spec sheets for production. I collaborate well with cross-functional departments to design vector art for packaging, social media, marketing, and seasonal catalog layouts.
My primary digital tools are Adobe Illustrator, Photoshop, and InDesign.
Outside of work I enjoy creating fun illustrations and exploring cafes around Los Angeles.
Feel free to reach out via the “Contact” page or send me an email.